“Big Bel” growth plan is structured around four strategic pillars to answer new consumer expectations.
Building positive brands
Allying healthy indulgence, convenience and fun, Bel brands convey positive values, always in sync with consumer expectations for food.
To offer even more responsible products, the Group has initiated the sustainable transformation of its brands by working on four key challenges essential for its value chain: sustainable farming, caring
nutrition, environmental footprint and people well-being. To create awareness about their responsible commitments, Bel brands are strengthening their visibility and delivering clear information in their marketing actions.
Beyond this constant improvement approach, their strength as well as their distinctive product offers to answer local consumer needs continue to offer substantial geographical growth prospects for the future.
Accelerating positive innovation to support growth
Innovation is in Bel’s very DNA and central to the growth of its brands.
The corporate mission – “Champion healthier and responsible food for all” – provides a framework for the Group’s innovation momentum to offer all consumers throughout the world healthier and responsible snacks and meal solutions, suitable for all occasions.
By improving the nutritional profile of products, offering new flavors, new formats or new usages, Bel teams are constantly innovating to maintain consumers’ preference. In 2018, the Group launched more than 40 innovations or product renovations.
Developing in key geographies
Whether in territories where they are already sold or in new geographies yet to be developed, Bel brands maintain strong growth potential. Their single-serving portions format and the Group’s ability to grasp markets and rapidly establish a presence, particularly in areas with fast demographic growth, bodes well for continued strong geographical expansion potential.
Adapting to tomorrow’s distribution channels
Access to consumers throughout the world is a strategic challenge for developing Bel brands, which are sold more than 130 countries. The increasing diversity of eating habits, the emergence of new distribution circuits and models, as well as consumer expectations in terms of purchasing experience are all new challenges that Bel must take up to promote the visibility and accessibility of its brands.
To become a major player in healthy snacks, the Group needs to expand its brand presence to all channels favored by consumers such as e-commerce, specialized organic food stores and on-the-go sales circuits.