History
When French consumers discovered Boursin® in 1963, it was love at first sight. Combining garlic, cream, salt, pepper, and fresh herbs, the cheese expanded on a Normandy tradition. At the same time, Boursin® distinguished itself by a sensational yet smooth taste and revolutionary packaging, which opened like a flower to reveal the famous cheese. Supported by innovative and irreverent advertising campaigns, the brand created in a little Normandy town by François Boursin took wing.