Leading brand in France, Boursin® with its robust fresh taste, derived from a unique blend of cream, garlic and herbs, appeals to gourmets and food novices alike.
When French consumers discovered Boursin® in 1963, it was love at first sight. Combining garlic, cream, salt, pepper, and fresh herbs, the cheese expanded on a Normandy tradition. At the same time, Boursin® distinguished itself by a sensational yet smooth taste and revolutionary packaging, which opened like a flower to reveal the famous cheese. Supported by innovative and irreverent advertising campaigns, the brand created in a little Normandy town by François Boursin took wing.
Boursin® joined the Bel family of cheese brands in 2007. Today, along with its essential place on the cheese platter, Boursin® is a friend to chefs and gourmets everywhere. Branching out from its original recipe, the cheese has continued to surprise consumers with sensational new flavors such as the fig and walnut-flavored Boursin Figue et Noix® and the tomato, onion and chive-flavored Boursin Tomate Oignon Ciboulette®, as well as with creative formats like Boursin Salade & Apéritif®, Boursin Cuisine® and, recently, Roulés au jambon fumé®, a smoked-ham rolls and Boursin® combination inspired by consumer recipes. Always up to date, the fresh and intense taste of this typically French cheese has conquered taste buds well beyond the borders of France. The brand is very much a favorite in the US, Canada and Japan.
The first cheese brand to advertise on French TV with a commercial in 1968, Boursin® is as well known today for its advertising campaigns as it is for its taste and packaging. The brand is closely associated with its legendary commercials, from its first TV spot, L’insomniaque, to the Du pain, du vin, du Boursin® commercial produced in the same language for France and international markets.
